Salema Photos Case Study


Salema Photos contacted us with the request that we create them a bespoke eCommerce website for their new startup business. Their work specialises in taking, producing and distributing high-quality imagery in Salema, Portugal. They currently do not own a physical shop in Salema which created a high dependency on the website as it would be the entire source of income.



What we provided

    – Bespoke website

    – SEO optimisation

    – Ecommerce integration

    – Mobile optimisation

Tropical colour scheme

We had full creative responsibilities with this project which meant we had to pick a colour scheme that would fit the images and the vibe of the website. We decided to go with a cyan for the primary colour, midnight blue for secondary and a orange accent colour. This fitted the tropical theme as it allowed us to emphasise the important information in the website while keeping the visual aesthetic.



Modern, innovative layout

Salema Photos wanted a simplistic layout which integrated their photography into an online platform. We decided to go for a unique design using a collage of photos with a midnight black text box as a contrast. We tried to incorporate as many images as possible into the website without overloading the user with constant images. By using photos as backgrounds on sections and the header image this allowed us to give the user a taste of what to expect from the store page as soon as they entered the website. 


Image optimisation

We like to ensure that our client’s website load at optimal speeds to ensure that traffic is not lost due to them waiting for content to load. This was a challenge with Salema Photos as the website contains a lot of high quality, media. To combat this we used image optimisation techniques such as specialist plugins to make images only load when necessary.



Woo Commerce integration 

The main reason Salema Photos came to us for their website is for us to create them a bespoke e-commerce platform. We decided to use Woo-Commerce as a shop platform which would manage the transactions and integrations. We customised the entire woo-commerce plugin for Salema Photos which allowed them to have the perfect setup for their business with custom order emails, payment gateways and shipping costs which was essential when they have customers in the UK and Portugal.

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