Peter's Web
Services Provided
The Brief
After our success with Your Web Shield, Peter asked us to design his hosting company's website too. This required functionality to select hosting packages, help document libraries and dynamic network status pages. To get the target market's attention we also did social media marketing.
The Challenge
Part of the reason for Peter's Web to get a new website was their previous website's speed. It was slow. For a hosting company that doesn't look good... We had to improve it.
The software package Peter's Web relied on for the hosting packages didn't play nice with other themes and plugins. Making it quite hard to develop around.
The social media marketing was a challenge too, with it being a new business, gaining trust and reassurance for a new company to host your website is difficult.
Our Task
We started off by researching the best way to develop a new website which was fast, but kept the similar software to avoid high development costs and retraining.
Development began, we set to work on designing and developing the website.
Finally, we worked on social media marketing for Peter's Web. We researched other companies in their niche, saw what was making them succeed and created a content calendar that incorporated ideas from our research. Regular posting and engagement has helped Peter's Web establish a great social media presence.
Some of our social media posts for Peter's Web
The Results
Peter was impressed with the website. It was like a quicker, more modern version of his pre-existing website. It's easier to use and has resulted in higher conversions for the company.
Key Achievements
- Built the trust and authority of Peter's Web social media.
- Sped up the website, keeping the main software intact.
- Improved the user's flow through the website, thus increasing sales.
- Ensured mobile usability to not miss out on any mobile traffic.
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