Nikki Noo Noo's
Services Provided
The Brief
Nikki Noo Noo's was recommended to us for a bespoke website. They are a children's party and forest school entertainer. Nikki needed a playful themed website that advertised what she can offer. An events page was necessary, this allows customers to see what's on.
The Challenge
Up until this point, we had only worked with professional services. We knew creating a brand image that was colourful and appealed to Nikki's audience was going to be challenging. But, we were ready to take it on!
Also, with Nikki being a fresh startup, SEO ranking was going to be difficult. No existing brand authority, everything was going to be from the ground up.
Our Task
The first task was creating the brand image for Nikki Noo Noo's. We researched similar industries like children's indoor play areas to get a grasp of how the leaders succeed.
After getting the colour palette, font and general feel of the website sorted, we began development and created a bespoke WordPress site for Nikki. It features an engaging homepage to hook users into learning more about her parties and forest school groups and an events page with upcoming activities for all ages.
Finally, we began planning on-site SEO to ensure the website was optimised. We focused on ensuring keywords were present and the structure of Nikki's pages were optimised for search engines. With Nikki having a lot of media on the website, including alt-tags for each image and video was essential for accelerating the brand to a higher search ranking.
The Results
As can be seen by the review below, Nikki was impressed with the website. The SEO package has helped the website massively and Nikki is feeling the benefits. Management of the site is a breeze. Uploading events is simple and effective at keeping customers hooked.
Thank you so much for all your hard work. You have done a cracking job. Super happy with the final product.
Key Achievements
- Increased customer retention with regular uploads to the events page.
- SEO performance is very good, landing Nikki in top spots on search engines.
- The website is easy to manage for the client.
- The website has been designed to expand when Nikki's business inevitably grows.
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