Red Med First Aid
Services Provided
The Brief
Red Med First Aid is a new startup that opted for Tech Dream to support their digital presense. Looking to quickly take on new bookings, they required a bespoke website and integrated booking system. To ensure they reached as many potential customers as possible they selected our SEO plan.
The Challenge
A challenge that had to be overcome was how to verify that the user paid upfront after booking their first aid course. This would require working with PayPal to ensure that bookings were not being made without payment for the client.
Another challenge was the quick turnaround time for the project. We agreed a fast turnaround for the website and booking system which meant that there wasn’t much time for research or getting things wrong!
Finally, the last challenge came with the highly competitive SEO. In the North-East, there are already quite a few first aid training providers that were ruling the search results. We knew we had to beat them to get a chance of winning enquiries for our client.
Our Task
We first researched current booking systems of high-performing websites. This helped to identify any key features we would need alongside the requirements from our client. After designing and developing the bespoke website, the main programming challenge of creating the booking system began. Our client work is usually front-end development, so it was exciting to take on a new challenge. As most of the work was integrating PayPal webhooks / API there isn’t much to show. However, the booking system can be seen below.
The SEO was more straightforward. Once we had optimised the pages and Red Med First Aid started advertising the website in their social groups, the growth began. We continually monitor the SEO performance to refine the keywords and content that is predicted to provide Red Med First aid with the most amount of traffic.
The Results
Red Med First Aid were very impressed with the product we provided in a limited timeframe. The first iteration of the booking system worked flawelessly and allowed their customers to book sessions without needing to liase with Red Med about availability. We have since went through multiple revisions to perfect the booking system, as per the project requirements.
Since working with Tech Dream, Red Med First Aid has seen an uptake in client enquiries and has experienced a positive reaction from their existing customers about their bespoke website,
Key Achievements
- Increased customer bookings through the bespoke website booking software.
- Decreased the amount of contact time per booking for the client.
- Successfully improved the online presense via an SEO plan.
- Improved the visibility of Red Med’s partnerships with the likes of Ofstead and FAIB.
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